基于Nash协商的绿色供应链系统利益分配策略对比  

Comparison of Benefit Allocation Strategies of Green Supply Chain Systems Based on Nash Negotiation

作　　者：龙江华[1] 孙明波[1] 

机构地区：[1]郑州大学管理工程学院,河南郑州450001

出　　处：《物流技术》2015年第9期235-237,241,共4页Logistics Technology

摘　　要：在Nash协商的利益分配基础上,在风险程度、投入水平、经济效益、环境效益、努力水平、技术创新等各个因素影响下,研究了绿色供应链系统利益分配。建立了基于不对称Nash协商利益分配模型和基于满意度Nash协商利益分配模型,并应用实际算例对两种分配模型进行对比研究。最后得出基于满意度Nash协商利益分配模型是绿色供应链系统更为合理的利益分配模式,它使供应链系统能够稳健地发展,并能够更加有效地调动供应链系统参与者的积极性。In this paper, based on the Nash negotiation mechanism in benefit allocation and upon considering such factors as risk extent, investment level, economic benefit, environment benefit, effort level, and technical innovation, etc., we studied the benefit allocation mechanism of a green supply chain system, established a benefit allocation model based on the asymmetrical Nash negotiation mechanism and another one based on customer satisfaction and then through a comparison of the two models, demonstrated that the Nash negotiation benefit allocation model based on customer satisfaction was more suitable for the green supply chain system.

关 键 词：Nash协商 绿色供应链 利益分配 

分 类 号：F124.5[经济管理—世界经济] F274