勒庞《乌合之众》的传播思想初探  

On the Thought of Communication of The Crowd by Le Bon

作　　者：林荧章[1,2] 

机构地区：[1]中国人民大学新闻学院,北京100872 [2]广西师范学院新闻传播学院,广西南宁530001

出　　处：《广西师范学院学报（哲学社会科学版）》2015年第3期139-143,共5页Journal of Guangxi Teachers Education University：Philosophy and Social Sciences Edition

基　　金：广西高校人文社科项目"广西网络舆情传播与引导研究"(SK13LX181)

摘　　要：法国心理学家勒庞的《乌合之众》虽然是社会心理学名著,但也蕴含了丰富的传播学思想,涉及了今天传播学研究的大部分主题,其独特之处在于从心理学的角度分析了受众心理、传播的内容、原则、方法和效果等。本文首次对此进行梳理和总结,分别介绍勒庞的研究、勒庞独特的"受众观"和"传播观",阐释其对于研究群体传播的启示和意义。Although The Crowd written by French psychologist Le Bon is a masterpiece of social psychology ,it contains rich thought of communication ,involving most of the themes of communica‐tion research today .Its unique points are to analyze the psychology of audience ,the contents ,princi‐ple ,method and effect of dissemination ,etc .from the view of psychology .This paper will sort out and sum up these ideas for the first time ,respectively introduce the study of Le Bon’s unique“audi‐ence” and “view of communication” ,and explain its enlightenment and significance to research on group communication .

关 键 词：古斯塔夫·勒庞 《乌合之众》 传播心理学 

分 类 号：G206[文化科学—传播学]