济宁儒文化产业核心竞争力形成机理和培育途径研究  

Jining Confucianism Culture Industry Core Competence Formation Mechanism And The Study Of Cultivating Way

作　　者：杨书娟[1] 吴春华[1] 邢晓玉[1] 

机构地区：[1]济宁学院文化传播系,山东曲阜273155

出　　处：《江苏商论》2015年第5期21-22,31,共3页Jiangsu Commercial Forum

基　　金：山东省软科学项目(2013RKA08021);济宁学院青年科研项目(2014QNSK10)

摘　　要：在国务院关于发展文化产业的政策支持下,济宁儒家文化产业从零开始有了长足地发展。但是,在将儒文化产业推向市场的过程中,必将受到各种竞争的挑战。在机遇与挑战并存的背景下,济宁儒文化产业获得并保持竞争优势的最主要措施就是培育核心竞争力。基于此,本文对儒文化产业核心竞争力形成机理展开研究,并对儒文化核心竞争力的组成,以及培育途径进行探讨。以期对儒文化产业的发展和中国优秀传统文化的弘扬有借鉴意义。in the state council on the development of cultural industry policy support, jining from scratch with the rapid development of Confucian culture industry. However, in the process of Confucianism culture industry to market, will be a variety of competitive challenges. In the context of both opportunities and challenges, jining Confucianism culture industry the most main measures to obtain and maintain competitive advantage is to foster the core competitiveness. Based on this, this paper researches on the formation mechanism of Confucianism cul- ture industry core competence, and the composition of the core competitiveness of Confucianism culture, and discusses the cultivating way. In order to Confucianism, the development of cultural industry and the reference of Chinese excellent traditional culture to carry forward.

关 键 词：儒文化产业 核心竞争力 形成机理 济宁 

分 类 号：F712.9[经济管理—产业经济]