永安上坪生态旅游度假区休闲农业发展的SWOT分析与对策  

SWOT Analysis on the Development of Leisure Agriculture in Shangping Eco-tourism Resort in Yong'an County

作　　者：李焕庭[1] 陈琳[1] 刘佳佳[1] 李志杰[1] 陈燕煌[1] 陈冰芳[1] 林畅[1] 

机构地区：[1]福建农林大学经济学院,福建福州350002

出　　处：《台湾农业探索》2015年第2期55-58,共4页Taiwan Agricultural Research

基　　金：福建省大学生创新训练项目(111zc3085);全国大学生创新训练项目(201310389032)

摘　　要：结合问卷调查方式,运用SWOT分析法,对永安上坪生态旅游度假区发展休闲农业进行了优劣势分析,指出永安上坪生态旅游度假区发展休闲农业的优势、劣势、机遇与挑战,并提出通过加强改善交通条件和完善园区基础设施建设、加大招商引资力度和丰富休闲项目设计、加大宣力度等对策措施,促进永安上坪生态旅游度假区休闲农业的发展。Combining with questionnaire survey, this paper analyzed the strengths and weakness on developing leisure agriculture of Shangping eco-tourism resort in Yong＇an county by using SWOT analysis method, and pointed out the strengths, weakness, opportunity and threats of the development of leisure agriculture of Shangping eco-tourism re- sort. Then, this paper put forward the countermeasures to promote the development leisure agriculture of Shangping eco-tourism resort from the aspects including strengthening the improvement of traffic condition and perfecting the in- frastructure construction in Shangping eco-tourism resort, etc.

关 键 词：上坪生态旅游度假区 休闲农业 SWOT分析 发展对策 

分 类 号：F592.7[经济管理—旅游管理]