南京政府前期《申报》留学生广告研究(1927-1937)  

The Research on Student Abroad Advertising on Shenbao in the Early Period of Nanjing Government(1927-1937)

作　　者：杨志全[1] 

机构地区：[1]江苏师范大学留学生与近代中国研究中心,江苏徐州221008

出　　处：《江苏师范大学学报（哲学社会科学版）》2015年第3期9-13,共5页Journal of Jiangsu Normal University：Philosophy and Social Sciences Edition

基　　金：周棉主持的2010年度国家社科基金项目"留学生视角:20世纪初中国传统社会的转型与文学的变革"(项目编号:10BZM081);2011年度国家社科基金重大项目"民国时期留学史料的整理与研究"(项目编号:11&ZD101)之部分成果

摘　　要：留学生广告是《申报》广告的组成部分,从内容上来看,可以分为6类:医学类,法学类,理工、工艺类,文化、艺术、出版类,金融、企业、商务类,求职、招聘类。从性别上看,男性远多于女性。广告中留学生主体,以留学欧洲、美国、日本为主。留学生广告是当时社会的一面镜子。它在内容、形式和数量上的变化,体现了当时社会经济和留学教育的发展状况,反映了归国留学生创业报国的理想和实践,也说明了在现实就业中不太乐观的一面,客观印证了当时男女教育的不平等现象。它对当时的留学教育、社会经济和中外文化交流都产生了重要的影响,为留学教育的发展提供了有益借鉴。Student abroad advertising is an integral part of the Shenbao advertising. From the content perspective, Shen- bao advertising can be divided into six categories, namely medicine law class, science and engineering, craft class, cul- ture, arts publishing category, financial, corporate, business class, job search, recruiting class. From the gender per- spective, there are far more advertisement on men than on women. In the student abroad advertising, most of the students choose to study in Europe, the United States and Japan. Student abroad advertising is a mirror of society at that time. Its changes in the content, form and amount reflect the economic and social development of studying abroad educa- tion, reflect the ideals and practice of returning students＇ venture to serve the country and also illustrate the reality of less optimistic employment and objectively confirm inequalities of education between men and women at the time. It not only greatly influences the abroad education, socio-economic and cultural exchange between the east and the west at that time, but also provides a reference for future generations to study abroad.

关 键 词：南京政府前期 《申报》 留学生 广告 

分 类 号：K263[历史地理—历史学]