我国SNS营销现状与发展趋势研究  

Study on the Current Status and Development Trend of SNS Marketing in China

作　　者：刘宪立[1] 杨蔚[1] 

机构地区：[1]云南大学滇池学院,云南昆明650228

出　　处：《科技情报开发与经济》2015年第8期141-143,共3页Sci-Tech Information Development & Economy

摘　　要：从SNS营销内涵、营销工具、营销策略和营销评价等方面对有代表性的文献成果进行了分析,揭示了我国SNS营销的研究进展,探讨了我国SNS营销的发展趋势,包括SNS营销认识动态化、商务智能方法和社交平台结合深入化、营销策略微观化、评价思路多元化。From aspects of SNS marketing connotations, marketing tools, marketing strategies, ana marketing evaluation, etc. ,this paper analyzes some representative literature results, reveals the progress of the research on SNS marketing in China, and probes into the development trend of SNS marketing in China, including the dynamic recognition of SNS marketing, the deepening connection between commercial intelligent method and social platform, the microscopic verification of marketing strategy, and the diversification of evaluation thoughts.

关 键 词：SNS营销 研究进展 发展趋势 

分 类 号：F724.6[经济管理—产业经济]