我国制造企业“服务化困境”的实证分析  

The Empirical Study on 'Paradox of Servitisation' in Chinese Manufacturing

作　　者：李靖华[1] 马丽亚[1] 黄秋波[1] 

机构地区：[1]浙江工商大学技术与服务管理研究中心

出　　处：《科学学与科学技术管理》2015年第6期36-45,共10页Science of Science and Management of S.& T.

基　　金：浙江省软科学研究计划项目(2013C35049)

摘　　要：我国正处于工业化中期,未来的市场空间将主要来源于向高端的提升以及向服务的延伸拓展。但是,随着制造企业服务化程度的加深,往往会出现所谓的"服务化困境",企业绩效不升反降。以我国五个制造行业的518家上市公司为研究对象,对此进行实证分析。结果表明,服务化程度与企业经营绩效呈"马鞍形"曲线关系,当制造企业初步实施服务化时,企业绩效有小幅度的上升,但当服务化程度进一步加深时,企业绩效不增反降,直至企业服务程度再进一步加深,企业绩效才又呈现正向上升趋势。进一步,从社会文化环境角度讨论了我国制造"服务化困境"形成的原因,并提出了选准服务化时机和提升心理准备、促进文化转型、坚持服务化投入等管理建议。China is in the middle stage of industrialization. There are two further directions now, including the higher of the manufacturing level, and the development of servicization. For many Chinese firms, maybe the later is an easy way. However, with the process of servicization, the performance will be declined after the early in- creasing, i.e. paradox of servitisation. Taking listed companies of five manufacturing industries in our country as the research object, this paper centers on the impact of servicization on the corporations＇ performance with the em- pirical method, drawing the conclusion that the degree of servicization has a ＇saddle＇ relationship with the perfor- mance of servicing manufacturers. It means that when manufacturers set out to implement servitization, companies performance has a small rise, but when servititation deepens companies＇ performance does not increase, instead, it drops down, which we call the ＇paradox of servitisation＇. However, as manufacturers continue to implement serviti- tation, economies of scope become significant, effectively reducing the cost of service, and finally lead to the dra- matic rise of companies＇ performance. On this basis, this paper further discusses the causes of the formation of paradox of servitisation＇, and puts forward some reasonable suggestions to help overcome it

关 键 词：服务化困境 制造企业 服务化 企业绩效 上市公司 

分 类 号：F063.1[经济管理—政治经济学]