我国大熊猫借展公益宣传现状研究  

The Current Situation of Public Propaganda on the Loan of Giant Panda

作　　者：石焱[1] 梁宝君[1] 李宏[2] 

机构地区：[1]国家林业局管理干部学院,北京102600 [2]北京中医药大学,北京100029

出　　处：《林业经济》2015年第4期104-109,共6页Forestry Economics

基　　金：国家林业局2013年珍稀濒危物种野外救护与繁育项目"国内借展大熊猫公益宣传效果评价研究"

摘　　要：我国大熊猫借展公益宣传经历了国礼外交赠送、商业租借和科技交流三个重要阶段。文章阐述了大熊猫的借展文化,回顾了国内外借展宣传现状,分析了目前圈养大熊猫开展借展公益宣传中存在的主要问题,提出加大借展公益宣传方案的审核、研究和信息反馈力度等相关对策。The public propaganda on the loan of giant panda has gone through the three important periods of diplo- matic gift-sending, business renting and technology exchanging. The paper elaborates the culture of the loan of gi- ant panda, recalls the present situation of the loan propaganda both home and abroad, analyzes the main problems in public propaganda of captive pandas＇ loan and finally proposes the countermeasures of strengthening the review, research and feedback of public propaganda plans.

关 键 词：大熊猫 借展 公益宣传 

分 类 号：S865.3[农业科学—野生动物驯养]