基于农牧民幸福感与满意度的西藏乡村旅游开发模式绩效评价  

PERFORMANCE EVALUATION ON TIBET RURAL TOURISM DEVELOPMENT PATTERN BASED ON HERDSMAN'S WELL- BEING AND SATISFACTION

作　　者：徐秀美[1] 

机构地区：[1]西藏大学旅游与外语学院,西藏拉萨850000

出　　处：《云南地理环境研究》2015年第1期1-9,21,共10页Yunnan Geographic Environment Research

基　　金：国家社会科学基金项目(13XJY003);西藏大学青年科研培育基金项目(ZDPJSK201310)的阶段性研究成果

摘　　要：从开发经营主体的维度对不同类型的乡村旅游目的地的开发模式进行了分析。针对目前关于旅游目的地开发模式比较研究中定量研究的不足,采用奖励分析法对乡村旅游开发绩效进行评价分析,从乡村旅游目的地社区农牧民主观幸福感与生活满意度的角度切入,对于西藏乡村旅游目的地不同类型的旅游开发模式进行了对比研究。结果显示:基于农牧民主观幸福感知与生活满意度的乡村旅游开发绩效水平存在一定的差异,主要原因在于开发过程中的民主权利——利益分配机制与社区参与程度。因此要兼顾乡村旅游目的地农牧民的精神层面和物质层面,就要思考以人为本的乡村旅游开发路径。Development patterns of different types of rural tourism destinations were analyzed from the dimension of development and management main body. In view of insufficiency of quantitative research on present compara- tive study of tourism destination development patterns, comparative study has been carded on from the angle of rural tourism destination community＇s subjective well -being and life satisfaction by using the method of reward to evaluate the performance of development of rural tourism. The result shows： there was some difference among dif- ferent development patterns according to the view of armers and herdsmen＇s subjective happiness, and the main reason lies in the development process of democratic rights, benefit distribution mechanism and community partic- ipation. Therefore, farmers and herdsmen＇s both spiritual and material aspects should be attached great importance to, thinking of people - oriented rural tourism development path.

关 键 词：乡村旅游地 开发模式 绩效评价 主观幸福感 西藏 

分 类 号：F590[经济管理—旅游管理]