图书营销搭车微博——以“@快书包”的微博营销为例  

Book Marketing by Microblog——Taking the Microblog Marketing of @ kuaishubao as an Example

作　　者：孙国钰[1] 

机构地区：[1]南阳师范学院新闻与传播学院,河南南阳473061

出　　处：《南都学坛（南阳师范学院人文社会科学学报）》2015年第3期119-121,共3页Academic Forum of Nandu:Journal of the Humanities and Social Sciences of Nanyang Normal University

摘　　要：web2.0技术的深入发展使微博进入公众视野,随后微博营销也发展成为一种新型网络营销模式,而国内出版机构尤其是民营出版企业及书店也已经关注并开始使用这一工具来推销自己的品牌与产品。"@快书包"网上书店就是将微博这一新型交互媒体全面运用到图书营销中的最鲜活的例子,用微博介绍新产品、用微博发起活动、用微博实现交易,这势必引发图书营销方面的变革,值得我们认真研究。With the development of web2.0, mieroblog comes into the public eyes, and then the microblog marketing begins to be a new internet marketing model. Chinese publishing organizations especially some private publishing enterprises and bookshops begin to pay close attentian to and employ this new tool to promote their brands and products. @ kuaishubao is one of the best examples to completely employ mieroblog to market books. With mieroblog, it introduces its new products, launches activities and does businesses, which will lead to the transformation of book marketing, so it deserves our serious study.

关 键 词：图书营销 微博 微博营销 “@快书包” 

分 类 号：G206.3[文化科学—传播学]