乡村旅游地农牧民幸福指数游憩功能价值评估以曲孜卡温泉度假区为例  

Evaluation on Recreational Function of Happiness Index in Rural Tourism Destination A Case Study of Quzica Hot Spring Resort

作　　者：徐秀美[1] 郭永锐[2] 多吉次仁[1] 

机构地区：[1]西藏大学旅游与外语学院,西藏拉萨850000 [2]江苏师范大学历史文化与旅游学院,江苏徐州221116

出　　处：《资源开发与市场》2015年第7期854-858,共5页Resource Development & Market

基　　金：国家社会科学基金项目(编号:13XJY003)的阶段性研究成果

摘　　要：提出了西藏乡村旅游目的地农牧民幸福指数的旅游吸引力价值论断,以昌都芒康县曲孜卡温泉度假区为案例,对其幸福指数的游憩功能进行了价值评估,证实乡村旅游目的地农牧民幸福指数不但可构成一项重要的旅游吸引力,而且可借鉴其他非市场物品利用价值评估的思路对其非市场化价值进行评估。由较高幸福感营造出的"人情味"较浓重的旅游服务氛围对国内游客是一项异质化程度较高的吸引力。Farmers＇ happiness index had recreational value. Evaluation was made to prove recreational function of happiness index in rural tourism destination in this paper, taking Quzica Hot Spring Resort as a case point. The results showed that farmers＇ happiness index could become an important tourist attraction and its non - market value could be assess via refering to other relevant paradigm. To domestic tourists, the atmosphere created by a high level of happiness which could be an attraction of high degree of heterogeneity.

关 键 词：幸福指数 生态系统服务 价值评价 曲孜卡温泉度假区 

分 类 号：F590.75[经济管理—旅游管理]