红木家具行业发展趋势探析  

Research on Trends of Hongmu Furniture Industry

作　　者：李兴畅 常方圆[2] 杨波 崔蒙蒙[2] 曹亚威[2] 

机构地区：[1]中山市太兴家具有限公司,中山528400 [2]南京林业大学家具与工业设计学院,南京210037

出　　处：《家具》2015年第3期90-93,共4页Furniture

摘　　要：随着时代的不断发展,各个行业都紧跟步伐寻求自身突破点,红木家具也不例外。本文通过回顾近几年红木家具行业现状,从木材原料、企业文化、管理模式及营销理念等多方面进行剖析和总结,认为目前行业要想有所突破还需循序渐进,从根本上进行改变。同时结合市场现状,本文深入探究了红木家具行业发展趋势,以期为红木家具企业寻求定位作出贡献。With the development of era, various sectors are seeking breakthrough, and Hongmu furniture industry is no exception. This paper reviewed the Hongmu furniture industry from the aspects of wood re- sources, corporate culture, management and marketing. In order to achieve a breakthrough, the current Hongmu furniture industry needs to change radically. The development trend of Hongmu furniture indus- try was pointed out in combination with the market situation.

关 键 词：红木家具 行业 发展 

分 类 号：TS664[轻工技术与工程]