图书馆微信服务用户参与的影响因素分析  

The Analysis of Impact Factors of Users of Library We Chat Service

作　　者：何晓兵[1,2] 孙先艳[1] 

机构地区：[1]华南师范大学经济与管理学院 [2]中山大学资讯管理学院

出　　处：《图书馆杂志》2015年第6期17-21,共5页Library Journal

摘　　要：以社会资本理论为理论基础,采用文献分析法和调查法相结合,分析影响用户参与图书馆微信的因素。互动性、共享创新、信任、感知愉悦性、感知风险、用户满意、用户忠诚、图书馆品牌形象因素对用户参与图书馆微信行为产生显著影响,且两两因素间呈显著相关。构建图书馆微信用户参与影响因素模型,并提出从图书馆微信服务关系网络、用户群体、内容的建设三方面来提升用户的参与度。The paper, based on the social capital theory, adopts literature research and questionnaire method to analyze impact factors of users participating in library WeChat service. It identifies interactivity, innovation, trust, sense of pleasure, perceived risk, customer satisfaction, customer loyalty, and library brand image as significant influential factors on users, and discovers that each two factors are significantly correlated. The paper constructs the model of these impact factors, and proposes the tactics to improve user participation in library WeChat service.

关 键 词：图书馆微信服务 用户参与 影响因素 

分 类 号：G252[文化科学—图书馆学] G250.7