蒙古族传统体育那达慕文化国际传播策略及途径  

International Spread Strategies and Ways of Mongolian Naadam Traditional Sports Culture

作　　者：赵振浩[1] 刘明胜[2] 包呼格吉乐图[3] 

机构地区：[1]通化师范学院,吉林通化134002 [2]内蒙古民族大学,内蒙古通辽028043 [3]内蒙古师范大学,内蒙古呼和浩特010022

出　　处：《沈阳体育学院学报》2015年第3期138-140,共3页Journal of Shenyang Sport University

基　　金：国家社会科学基金项目"蒙古族传统体育文化的价值及驱动机制研究"(12CTV043)

摘　　要：运用文献资料法等,就作为展示民族文化软实力、扩大国家影响力的蒙古族那达慕体育文化国际传播对象、策略及途径进行了探讨。认为蒙古族那达慕体育文化国际传播的重要是给谁传播、怎么传播,海内外国际友人、留学生和在蒙人士是主要传播对象,要向其传播蒙古族那达慕技艺;借鉴西方体育传播经验,选择合理、有效的传播方式是其传播策略的关键;传播的主要途径是通过国那达慕的际交流而走向世界;通过教育手段培养蒙古族那达慕的传播人才;通过"男儿三艺"构建其文化空间;运用创新的现代那达慕技艺进行那达慕的传承、发展和推广。The authors discuss international communication object, strategies and ways of Mongolian Naadam sports culture as showing national cultural soft power and expanding the country influence by using literature reviews. The key point of Mongolian Naadam international spread is to whom and how to spread. International friends at home and abroad, students and people in Mongolia are the main objects whom you want to spread the art of Mongolian Naadam;reasonable effective spread ways based on Western communication experience are the key communication strategies;the main mode of trans- mission is through the international exchange of national Naadam to the world; the Mongolian Naadam spread talent is cul- tivated by education;their cultural space is built through the ＂man of three art＂ ;Naadam heritage, development and promo- tion are used innovative modern techniques.

关 键 词：那达慕 国际化 国际传播 

分 类 号：G80-056[文化科学—运动人体科学]