汉语广告嫁接少数民族语言的潜在优势及前景  

The Potential Advantages and Prospect about Advertising with the Help of Minority Languages

作　　者：朱玉华[1] 

机构地区：[1]南昌大学新闻与传播学院,江西南昌330031

出　　处：《贵州民族研究》2015年第5期122-125,共4页Guizhou Ethnic Studies

摘　　要：当前,少数民族地区的经济发展日趋活跃,然而,民族地区市场相对狭小,难以满足民族企业发展壮大的市场需要。民族企业需要借势汉语广告开拓国内甚至国际市场。同时,汉语有着剪裁嫁接其他语言的历史传统和兼容风格。以汉语广告嫁接少数民族语言,既可赋予汉语广告耳目一新的语言魅力,也可助推少数民族企业开拓国际国内市场,还可实现民族语言传承与民族产业发展的良性互动。At present, the economic development in ethnic minority areas has become increasingly active, however, national local market is relatively small, it is difficult to meet the national enterprise development needs of the market. Therefore, the national enterprises need to opening the domestic and international market by chinese advertisement. Also, Chinese has the historical tradition and the compatible style to integrating other languages, so, The fusion ofthe Chinese advertising and minority language Can give the language charm, can promote the minority enterprises to exploit the international and domestic markets, Also may realize the national language inheritance and the national industry development benign interaction.

关 键 词：少数民族语言 潜在优势 汉语 广告 

分 类 号：H2[语言文字—少数民族语言]