旅游突发事件中的网络舆情预警研究  

Study on the Pre-warning of Network Public Opinion for Tourism Emergencies

作　　者：董坚峰[1,2] 肖丽艳[2] 

机构地区：[1]吉首大学湖南省自然与文化遗产研究基地,湖南张家界427000 [2]吉首大学旅游与管理工程学院,湖南张家界427000

出　　处：《现代情报》2015年第6期20-24,共5页Journal of Modern Information

基　　金：国家旅游局规划基金项目"面向旅游危机事件处理的网络舆情预警机制研究"(项目编号:14TACG017);湖南省社会科学基金项目"微信息环境下的网络舆情智能分析研究"(项目编号:14YBA318);湖南省自然与文化遗产研究基地开放基金项目"新媒体快速发展背景下旅游突发事件的网络舆情引导机制研究"(项目编号:14jdzb045)

摘　　要：网络环境下的旅游突发事件舆情预警是伴随着Internet和移动互联网在旅游业的广泛应用而产生的新问题,突发事件与网络舆情的交互更增加了危机预警的难度,建立科学高效的舆情预警机制势在必行。从分析旅游突发事件中的网络舆情预警需求出发,构建了涵盖旅游突发事件网络舆情管理全流程的预警机制,并从预警理念、组织体系和技术支持3个方面探讨了保障预警机制高效运行的策略。Pre- warning of network public opinion for tourism emergencies under network environment, accompanied with the widespread use of Internet and mobile Internet, has become a novel social puzzle in recent years. Meanwhile, the mutual in- teraction of emergencies and network public opinion has increased the difficulty of crisis pre - warning, and it＇s imperative for the public administration to establish scientific and effective opinion pre -waming mechanism. The paper started with analyzing the demand of network opinion pre - warning in tourism emergencies, established the network opinion pre - warning mechanism which covered all the processes of tourism emergency management, and demonstrated the tactics for guaranteeing pre - warning mecha- nism operating efficiently from the aspects of pre - warning idea, organizational system and technical support.

关 键 词：旅游突发事件 网络舆情 预警机制 网络舆情管理 

分 类 号：C912.63[经济管理]