论双面信息策略在突发公共事件传播中的应用  

On the Application of Two-sided Message Strategy in the Communication of Public Emergencies

作　　者：刘中刚[1] 

机构地区：[1]河南大学工商管理学院,河南开封475004

出　　处：《梧州学院学报》2015年第2期49-53,共5页Journal of Wuzhou University

基　　金：教育部人文社科基金项目(10YJC630162)阶段成果;国家社会科学基金项目<双面信息策略在公共突发事件传播中的谣言抵制作用研究>阶段成果

摘　　要：该研究基于归因理论、疫苗理论、锚定理论,结合相关文献分析了在突发公共事件传播中运用双面信息策略的必要性和可行性,阐述了双面信息策略在突发公共事件传播中提高可信度及抵制谣言的作用,探索具体的实施策略。该研究为突发公共事件的传播和谣言的抵制研究奠定了一定的理论基础,并能为相关应用研究提供理论指导。Based on the attribution theory, vaccine theory and anchoring theory and taking in to account some relevant literatures, this paper analyzes the necessity and feasibility of applying two-sided message strategy in the communication of public emergencies, argues that the two-sided message strategy in the communication of public emergencies can be used to improve credibility and to resist to rumors and explores some specific implementation methods. The findings of this paper set a theoretic foundation for further researches into the communication of public emergencies and resistance to rumors and provide theoretic guidance to relevant application researches.

关 键 词：突发公共事件 双面信息 谣言 

分 类 号：G206[文化科学—传播学]