高校图书馆微信公众平台信息服务研究  

Information Servicesof University Librarieswith We Chat as Platform

作　　者：蔡新红[1] 毛美琴[1] 

机构地区：[1]丽水学院图书馆,浙江丽水323000

出　　处：《丽水学院学报》2015年第3期125-128,共4页Journal of Lishui University

摘　　要：微信公众平台以其互动即时通迅,群发推送信息的优势拥有了大规模的用户,越来越多的高校图书馆利用微信公众平台提供基础性和个性化的信息服务。但目前国内高校图书馆在微信公众平台建设方面还存在着诸多不足,主要表现在高校图书馆微信号关注人数不多,微信公众平台的交互功能没有得到有效的开发和利用、图书馆员对微信公众平台的服务功能掌握不够等方面。高校图书馆应更加重视微信公众平台的建设和服务功能的开发利用,加强对馆员利用微信公众平台提供信息服务能力的培训,为读者提供更加便捷、优质的服务。WeChat attracts a massive number of users for its capacities of instant interactive communication and multi-end information transmission and a growing number of university libraries use WeChat as a public platform to offer their basic and individualized information service. However, there exist many problems related with the construction of the platform： a small number of users, insufficient development and exploitation of the interactive function, and the librarians＇ inadequate mastery of the service functions. To tackle the problems, it is necessary for the libraries to intensify the construction of the platform and exploitation of its service functions and strengthen the training of librarians so that better services will be offered to readers.

关 键 词：高校图书馆 微信公众平台 信息服务 

分 类 号：G250[文化科学—图书馆学]