郑州女裤区域品牌建设研究  

Research on How to Build the Regional Brand of Zhengzhou Panty

作　　者：付二晴[1] 

机构地区：[1]河南牧业经济学院,河南郑州450044

出　　处：《黄河科技大学学报》2015年第3期31-34,共4页Journal of Huanghe S&T University

基　　金：河南牧业经济学院豫商文化研究项目"豫商服装行业品牌建设与集群发展研究"(YSWH2014002)

摘　　要：区域品牌的形成对产业集群的发展有明显的推动作用。"郑州女裤"作为具有良好发展势头并占据国内女裤市场半壁江山的区域品牌,对郑州市产业集群的发展意义重大。针对郑州女裤区域品牌建设中存在的问题,应从政府支持、行业协会参与、企业自律等多方面加强郑州女裤区域品牌建设。Formation of regional brands may evidently push the development of industrial cluster. As one famous regional brand that occupies almost half of the national market, ＂Zhengzhou Panty＂ has great significance for the development of industrial cluster in Zhengzhou city. As to the solution of existing problems in the brand, we should strengthen the regional brand building of Zhengzhou panty in several aspects such as government support, participation of trade associations, and self - discipline of the businesses etc.

关 键 词：郑州女裤 区域品牌 产业集群 品牌价值 品牌传播 

分 类 号：F407.86[经济管理—产业经济]