社会责任投资视角下投资者多准则决策  

Multi-criteria Decision-making Model for Social Organization Investors' Selection from Socially Responsible Investment Perspective

作　　者：曹玉红[1] 尤建新[1] 王瑞[1] 

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《同济大学学报（自然科学版）》2015年第5期794-799,共6页Journal of Tongji University:Natural Science

基　　金：上海市优秀学术带头人计划(11XD1405100);安徽省经济社会发展重要课题(SZFKT1405)

摘　　要：从社会责任投资角度出发,建立一个基于可持续性平衡计分卡(balanced scorecard,BSC)的决策实验室—网络分析法(decision-making trial and evaluation laboratory-analytic network process,DEMATEL-ANP)多准则决策模型,并提出了基于该模型的投资者选择社会责任投资的思路及决策流程.最后,以上海某通讯公司选择社会责任投资为例,对BSC-DEMATEL-ANP模型进行了应用,证明了该模型的可行性和实用性.The paper presents,from the perspective of socially responsible investment,a multiple criteria decisionmaking （MCDM） model based on the balanced scorecard,decision-making trial and evaluation laboratory,and analytic network process （BSC-DEMATEL-ANP）.Then,the decisionmaking processes have been built about the investors,choice of the social organization which they want to invest.Finally,the key result of the empirical studies proves the feasibility and practicability of the BSC-DEMATEL-ANP model by using the established model and decision-making proceses in a social organization.

关 键 词：社会责任投资 社会组织 平衡计分卡 决策实验室法—网络分析法 

分 类 号：C931[经济管理—管理学]