基于“推-拉”理论的厦门国内滨海旅游者动机研究  

Research on Tourism Motivation of Domestic Tourists in Xiamen on Push-Pull Theory

作　　者：郑木香 郑耀星[1,2] 

机构地区：[1]福建师范大学旅游学院,福建福州350108 [2]福建省人文社科研究基地海峡旅游发展研究中心,福建福州350108

出　　处：《乐山师范学院学报》2015年第5期71-75,共5页Journal of Leshan Normal University

基　　金：国家社会科学基金项目(11BGL110)

摘　　要：在"推-拉"理论视角下,通过对厦门国内滨海旅游者的问卷调查和深入访谈获得的第一手数据,利用因子分析法萃取出4个推力因子和3个拉力因子;其中,"休闲与体验"和"管理与服务"分别是最重要的推力因子和拉力因子。另外运用皮尔逊相关分析法探析推拉因子相互之间的关系;研究结果表明拉力因子中的滨海旅游资源与推力因子中的情感交流与康体的相关性最高,而拉力因子中的基础设施与服务和推力因子中的新奇与知识不存在相关性。研究结合定性和定量分析法,使得结论更具说服力,以期对旅游企业的产品开发和市场营销具有一定的参考价值,对旅游动机理论研究有所丰富。The paper makes a study of travel motiva tion of domestic coastal tourists in Xiamen and obtains first-hand data through questionnaire survey and in-depth interviews based on “push-pull” theory. First,the paper identifies four push and three pull motivation factors obtained by using factor analysis. Among them,“leisure experience” and “management services” appear to be the most important push and pull motivation factors respectively. Second,the finding reveals that pull and push does not exist correlation. As the result,targeted suggestions were given for tourism marketing and tourism product development which aims at the further development of Xiamen coastal tourism.

关 键 词：推-拉理论 旅游动机 国内滨海旅游者 厦门 

分 类 号：F590[经济管理—旅游管理]