新能源汽车商业模式探究  

Exploration of the Business Model of New Energy Vehicle

作　　者：是伟刚 

机构地区：[1]上海机动车检测中心,上海201805

出　　处：《上海汽车》2015年第6期33-39,45,共8页Shanghai Auto

摘　　要：首先对新能源汽车商业模式系统进行了研究,并对新能源汽车产业化动向及面临的挑战进行了分析,提出了新能源汽车商业模式的重要性。然后按照不同的依据对新能源汽车商业模式进行了分类研究,并对国内外新能源汽车现有的部分运行模式进行经验总结与对比分析。最终提出了现阶段中国新能源汽车商业化发展战略。The business model system of new energy vehicle is researched and the trends and challenges of the industrialization of new energy vehicle is analyzed to illustrate the importance of the business model of the new energy vehicle. And a deeply analysis on the different business models of the new energy vehicle is given according to different element. The experience of the existing model of new energy vehicle at home and abroad is summarized and compared. Finally, new energy vehicles＂ commercial development strategy in China at the present stage is determined.

关 键 词：新能源汽车产业化 商业模式 发展战略 

分 类 号：F426.471[经济管理—产业经济] U469.7[机械工程—车辆工程]