双渠道销售与回收的闭环供应链协调机制研究  

Coordination Research on Closed-loop Supply Chain with Dual-channel Sale and Dual-channel Recovery

作　　者：郝新军[1,2] 

机构地区：[1]长安大学经济与管理学院,陕西西安710064 [2]西安财经学院管理学院,陕西西安710100

出　　处：《统计与信息论坛》2015年第6期87-92,共6页Journal of Statistics and Information

基　　金：陕西省自然科学基金项目<模糊合作对策的谈判集及其应用研究>(2014JM9360);陕西省教育厅科研项目<产品服务化供应链服务能力协调机制研究>(12JK0023)

摘　　要：针对现有文献对供应链混合销售渠道、混合回收渠道交叉领域的协调机制研究的不足,运用契约理论和博弈论,研究了网上直销和线下销售并存,经销商和第三方回收商共同回收的双渠道销售与回收的闭环供应链协调问题。研究表明:与集中决策相比,在分散决策下销售商零售价格增加,第三方回收企业回收价降低,供应链系统总利润降低,因此分散决策不能实现供应链系统的协调;当参数满足一定条件时,补偿契约—成本分摊契约可以实现闭环供应链的协调。以家电企业为例,通过数值算例分析验证了补偿契约—成本分摊契约的有效性。According to the deficiency for coordination mechanism of supply chain with hybrid sales channels and hybrid recycling channels in existing literature ,this paper examines the problem of closed loop supply chain coordination with dual‐channel sale and dual‐channel recovery using contract theory and game theory .The analysis results of model show that the decentralized decision making compared to the relatively centralized decision making ,retailer＇s retail price increases ,the recovery price becomes small , the third party＇recovery price becomes small ,and the total profit of the supply chain system becomes small in the decentralized decision model .Thus ,the decentralized decision cannot coordinate the supply chain system ,but the compensation contract‐recovery cost sharing contract can coordinate effectively the supply chain system under a certain condition . The numerical examples validate the effectiveness of the compensation contract‐recovery cost sharing contract .

关 键 词：双渠道销售 双渠道回收 闭环供应链 补偿契约 成本分摊契约 

分 类 号：F406.69[经济管理—产业经济]