新形势下医药营销专业的发展对策  

Development countermeasures of pharmaceutical marketing specialty in the new situation

作　　者：李红丽[1] 

机构地区：[1]河南中医学院人文学院,郑州450046

出　　处：《中国医学教育技术》2015年第3期339-342,共4页China Medical Education Technology

基　　金：2014年河南中医学院教学改革研究项目"‘慕课’时代医药营销专业实践教学体系优化研究"(2014JX30)

摘　　要：以系统论和整体论思想,分析了河南中医学院市场营销专业的发展机遇、定位与措施,并提出整合现有课程内在结构,突出中医药特色化改革;加强市场营销专业任课教师的中医药健康素养,组建交叉专业教学团队;积极尝试新的教学方式与方法;成立中医药健康产品与服务营销策划工作室;制定市场营销专业综合改革系列制度,以实现医药院校市场营销专业办学质量的全面提高。Based on the system theory and integral theory, this paper analyzes the development opportunities, orientation and measures of pharmaceutical marketing specialty of Henan College of Traditional Chinese Medicine. Then it puts forward the inherent structure integration of the existing courses, highlighting the characteristics of Chinese medicine reform, strengthening Chinese medicine health literacy of specialized course teachers of marketing, constructing the inter-specialty teaching team, actively exploring new teaching means and method, establishing Chinese medicine health products and service marketing planning studio, and formulating a series system of comprehensive reform of marketing specialty in order to realize the overall improvement of the quality of marketing professional education at medical colleges.

关 键 词：医药营销 专业 发展 对策 

分 类 号：G642.0[文化科学—高等教育学]