大数据背景下典型行业运作模式的转变  

The Change of the Operation Mode of the Typical Industry under the Background of Big Data

作　　者：胡辉[1] 

机构地区：[1]武汉信息传播职业技术学院,武汉430223

出　　处：《价值工程》2015年第19期164-166,共3页Value Engineering

摘　　要：云存储、社交网络、电商商务的迅猛发展,"大数据"时代已经来临。而随着"大数据"时代的到来,企业的市场分析、运营策略、目标客户等一系列具体而重要的参数都受到大数据信息的影响,企业的运作模式也会发生巨大转变。本文将从实际出发,已传媒领域为重点,其他领域为辅,分析"大数据",并通过分析典型行业对"大数据"的应用,旨在引起其他各行业企业重视、建立并用好自己的"大数据",把握着新时期企业转型的重要手段。With the rapid development of cloud storage, social networking and E-business, the ＂big data＂ era has arrived. With the advent of ＂big data＂ era, a series of specific and important parameters of company are affected by big data information, such as, market analysis, operating strategy, target customers, and so on, and the operation mode of company will be changed. From the reality, taking the media field as the force, the other fields as the auxiliary, this article analyzes the ＂big data＂, and the application of ＂big data＂ in the typical industry to make other various industries and enterprises attach importance to building and using the ＂big data＂ and grasp the important means of enterprise transformation in the new era.

关 键 词：大数据 典型 流量监测 数据分析 

分 类 号：TP274[自动化与计算机技术—检测技术与自动化装置]