低碳建筑市场推广方法研究  

Research on Market Promotion Methods of Low Carbon Building

作　　者：何晨琛[1] 王晓鸣[1] 赵国超[1] 吴晶霞[1] 

机构地区：[1]华中科技大学土木工程与力学学院,湖北武汉430000

出　　处：《建筑经济》2015年第5期85-87,共3页Construction Economy

基　　金："十二五"国家科技支撑计划课题"绿色生态村镇规划建设评价监测技术研究与示范"(2014BAL04B03-3)

摘　　要：当前低碳建筑的市场推广速度比较缓慢,涉及到的核心主体是消费者和开发商。就此分析消费者和开发商进入低碳建筑市场的障碍因素,构建以政府为主要政策引导,结合金融机构、媒体、低碳技术开发企业、运营企业等多主体相互配合的低碳建筑市场推广模式,减少消费者和开发商的低碳建筑市场进入障碍。Currently,low-carbon building market develops slowly and it relates to consumer and developer who are the core subjects. First,the paper analyzes obstacles which hinder them to enter the low-carbon building market. Then,it builds a multi-agent promotion model guided by the government and supported by financial institution,media,low-carbon technology development enterprise and operators,reduces the market barriers for consumer and developer.

关 键 词：低碳建筑 市场推广 核心主体 障碍分析 

分 类 号：F407.9[经济管理—产业经济]