创新产品的时效性回购契约研究  

Time-limited return policy for innovative products

作　　者：朱兢[1] 付晓蓉[1] 谢庆红[1] 

机构地区：[1]西南财经大学工商管理学院,四川成都611130

出　　处：《科研管理》2015年第2期60-68,共9页Science Research Management

基　　金：教育部人文社科西部边疆项目(项目号:13XJC630019;起止时间:2013-2016);国家自然科学基金项目(项目号:71272244;起止时间:2013-2016)

摘　　要：在许多创新产品的零售市场上,零售商可以将未售出的商品退还给供应商而得到部分或全部的货款。鉴于新产品市场需求的高不确定性,供应商回购对于零售商来说是一个降低风险的重要策略。本文基于供应链管理中的协调理论,从一个两阶段博弈模型入手,研究在市场需求随时间变化不确定的情况下,供应商应如何制定一个合理的时效性回购契约。分析在集中式和分散式供应链中供应商和销售商的最优决策问题。最后通过数值分析,进一步研究针对不同的商品特征,应如何调整回购时间及订货策略。On the retail market for many innovative products, retailers are allowed to return unsold products to their suppliers and get a partial or full refund of the purchase price. Given the high uncertainty of the market demand for innovative products, the supplier＇ s buyback policy is an important strategy for the retailer to reduce the market risk. Based on the theory of supply chain coordination, we develop two - stage supply chain model and study the optimal return time window for the supplier＇ s buyback contract, in the case where market demand changes over time. We analyze the optimal decision problem for the supplier and the retailer in both centralized and decentralized scenarios. Finally, numerical analysis is conducted to demonstrate the effect of several key parameters on the optimal return time and the retailer＇ s optimal ordering strategies.

关 键 词：供应链管理 回购契约 时效性退货 

分 类 号：C93[经济管理—管理学]