基于UGC的购物分享模式探究  

UGC shopping sharing mode based on

作　　者：王晓笛[1] 

机构地区：[1]湖南师范大学,湖南长沙410081

出　　处：《信息技术与信息化》2015年第4期183-184,192,共3页Information Technology and Informatization

摘　　要：随着电子商务的发展,基于UGC的购物分享越来越成熟。本文对这一模式进行初步探讨,论述了UGC和购物分享的特点,分析了传统网络购物与购物分享的区别以及后者对电子商务的影响,最后指出购物分享存在的问题并总结全文。With the development of e-commerce, the shopping share, which is based on UGC, is more and more mature. This article preliminarily review this mode, discussing the feature for UGC and shopping share, analyzing the distinction between tranditional e-commerce and shopping share, and the effection of latter （shopping share） to the e-commerce; then in the last, it indicate the existing problem of shopping share and draw a conclusion.

关 键 词：UGC 购物分享 社会化电子商务 

分 类 号：F724.6[经济管理—产业经济]