价值共创视角下中国动漫产业政策优化研究  

Policy Optimization of China's Animation Industry from the Perspective of Value Co-creation

作　　者：刘华[1] 张颖露[2] 

机构地区：[1]华中师范大学法学院,武汉430079 [2]华中师范大学信息管理学院,武汉430079

出　　处：《北京社会科学》2015年第3期82-88,共7页Social Sciences of Beijing

基　　金：国家社会科学基金重点项目(13AFX022)

摘　　要：价值共创理论在动漫产业政策完善中的适用,为政策调适包括动漫创作者、生产者、消费者所共同参与的价值共创实践提供了更合理的政策优化思路。本文以国务院及相关部委发布的与动漫产业具有强相关性的58项政策为研究对象,通过对政策体系结构、类型、效能及主体关联措施的类型化实证分析,揭示了现行政策以激励单一主体为主导模式,在发挥消费者能动性、激励创作者及生产者创新和创造、提高产业价值贡献率方面的突出问题,并据此重构了中国动漫产业多主体共同激励政策体系的预期格局,提出了中国动漫创作者及生产者与消费者互动共赢、共创价值的新政策思路。Value Co-creation has provided a new idea for China＇s animation industry policy, including writer, producer and consumer participation in the value Co-creation. Based on the analysis of the 58 policies issued by Party Central Committee, State Council and its ministries and commissions, this paper makes further analysis on empirical analysis on structure, types, efficiency and putting connection measures into groups of the policy system. It is found that current policy is based on incentive of single subject, which brings many problems of consumer＇s initiative, composer and producer＇s innovation and creativeness, contribution of industry value.

关 键 词：价值共创 动漫产业 政策 

分 类 号：C932[经济管理—管理学] G122[文化科学]