提升期刊国际影响力的宣传策略研究  

Research on the promotional strategy of international influence upgrading of English academic journals in China

作　　者：丁洁[1,2] 王晓峰[1,2] 胡艳芳[1,2] 杨蕾[1,2] 

机构地区：[1]<中国激光>杂志社有限公司,上海市嘉定区清河路390号201800 [2]中国科学院上海光学精密机械研究所信息管理中心,上海市嘉定区清河路390号201800

出　　处：《中国科技期刊研究》2015年第6期648-653,共6页Chinese Journal of Scientific and Technical Periodicals

摘　　要：【目的】针对如何提升我国英文学术期刊国际影响力的现实问题,提出期刊要集合自身资源,融合多渠道手段,扩大期刊的全球传播范围。【方法】结合国内外英文学术期刊的宣传推广经验,分析了期刊开展国际宣传工作的途径。【结果】提出了期刊信息宣传的形式,并介绍了具体的实施方案。同时对如何更好地开展国际宣传推广提出了几点建议。【结论】通过多元化的宣传举措,国内学术期刊可以进一步提高国际影响力。[Purpose] This study aims at how to increase the international influence of the English academic journals in China.It is proposed that the journals should gather resources,integrate multi-channels,and expand outreach worldwide.[Methodology] Combining the promotional experiences of the English journals,the approaches for intemational promotion were analyzed.[Findings] A variety of effective ways to increase the visibility and discoverability of English academic journals were presented.[Conclusions] The international influence of academic journals can be further enhanced via diversified promotional strategies.

关 键 词：学术期刊 国际影响力 宣传策略 

分 类 号：G237.5[文化科学]