基于社会资本视角的图书馆知识营销研究  

Study on Library's Knowledge Marketing Based on the Social Capital Perspective

作　　者：潘光情[1] 

机构地区：[1]广西财经学院图书馆,广西南宁530003

出　　处：《科技情报开发与经济》2015年第9期77-79,共3页Sci-Tech Information Development & Economy

摘　　要：社会资本对图书馆知识营销具有提供交易场域和情感支持、降低交易费用、提高抗风险能力、减少信息不对称等作用,但网络状况、信任程度、个体调用能力、社会结构稳定程度、意识形态类型、规范与惩罚程度等因素对资本积累具有重大的影响。从社会资本视角,探讨了社会资本理论在图书馆知识营销中的应用,并提出了应对各个影响因素的策略。The social capital has important functions on library＇s knowledge marketing such as providing the trading field and emotional support, reducing the trading cost, enhancing the ability of resisting risk, and reducing the information asymmetry, etc., however, the network status, trust degree, individual call ability, social structure＇s stability degree, ideological type, specification, punishment degree and other factors have important influences on capital accumulation. From the social capital perspective, this paper probes into the application of social capital theory in library＇s knowledge marketing, and puts forward some strategies for dealing with various influencing factors.

关 键 词：图书馆 知识营销 社会资本 

分 类 号：G250[文化科学—图书馆学]