吉林省冰雪体育旅游的SWOT分析及建议  

The SWOT Analysis and Suggestions on Ice and Snow Sports Tourism in Jilin Province

作　　者：丛洪岩[1] 

机构地区：[1]吉林师范大学体育学院,吉林四平136000

出　　处：《长春师范大学学报》2015年第4期73-77,共5页Journal of Changchun Normal University

摘　　要：冰雪体育旅游是体育旅游中独具特色的以冰雪资源为主要依托的体育旅游方式之一。吉林省冰雪体育旅游有一定的竞争优势,但也有很多不足;存在商机,但也面临着威胁。本文运用SWOT分析法对吉林省冰雪体育旅游进行分析,并提出相关的建议。Ice and Snow Sports Tourism is one of the charming and characteristic travel means,which is relying on the rich resources of ice and snow. Ice and Snow Sports Tourism in Jilin Province has some certain strengths as well as a few weaknesses,which means business opportunities and threats coexist at the same time. In this article,the author gives specific analyses to the ice and snow sports Tourism in Jilin Province with SWOT analysis and then offer some reasonable suggestions on it.

关 键 词：冰雪体育旅游 SWOT分析法 冰雪旅游节 

分 类 号：G863[文化科学—体育训练]