大学生思想政治教育信息接受的成本-收益分析——基于陕西省17所高校的问卷调查  

Cost-benefit Analysis on Information Reception in Ideological and Political Education of University Students——Based on Questionnaire Investigation in 17 Higher Schools in Shaanxi Province

作　　者：任艳妮[1] 叶金福[1] 

机构地区：[1]西北工业大学人文与经法学院,陕西西安710072

出　　处：《生产力研究》2015年第6期133-137,160,共6页Productivity Research

基　　金：陕西省教育厅专项科研计划项目资助"大众传媒的价值影响与大学生社会主义核心价值观的引导与塑造"(12JK0205)

摘　　要：文章通过实证调查和分析可以得出,大学生在接受思想政治教育信息时要付出客观成本和主观成本,其预期收益包括显性收益和隐性收益。这些成本-收益受到多种因素的影响,表现出其隐性成本的付出高于显性成本付出、隐性收益高于显性收益的特殊性和差异性。因此,有效的思想政治教育传播在于降低大学生思想政治教育信息接受成本和增强大学生思想政治教育的显性预期收益。Purpose of any rational behaviors is to get maximum expected benefit by minimum cost. University students,as independent and rational 'economic man', are affected by cost-benefit when they receive any external information. By investigation, the paper finds that when college students receive ideological and political education they pay objective and subjective cost and their benefit includes visible and invisible ones. Cost and benefit are influenced by many factors and generally speaking, implicit cost is higher than explicit cost and invisible benefit is more than visible benefit. So effective method for ideological and political education is to reduce its reception cost and increase its expected benefit.

关 键 词：成本-收益 大学生 思想政治教育 传播 

分 类 号：F223[经济管理—国民经济] G643.1[文化科学—高等教育学]