沿海捎带集装箱舱位分配与动态定价模型  

Slot allocation and dynamic pricing model for coastal shipping containers

作　　者：徐光华[1] 丁一[1] 林国龙[1] 刘朝德 

机构地区：[1]上海海事大学科学研究院,上海201306

出　　处：《上海海事大学学报》2015年第2期1-7,共7页Journal of Shanghai Maritime University

基　　金：国家自然科学基金(71101088;71301101);国家高技术研究发展计划("八六三"计划)(2013A2041106);教育部博士点基金(20113121120002)

摘　　要：为实现班轮公司在随机需求情况下收益的最大化,以国际干线班轮运输的外贸集装箱是否被直接运往国外为依据,将外贸集装箱分为国际直达箱和沿海捎带箱.基于收益管理理论,分阶段建立考虑实际约束的国际直达箱舱位分配模型以及沿海捎带箱舱位分配与动态定价模型,捎带空箱也被考虑在内.依据鲁棒优化思想,通过对不确定数据进行情景描述及缩小系数变化范围,对模型进行优化处理.算例分析发现,在需求不确定环境下,捎带箱动态定价策略比统一定价策略更有优势,可以使班轮公司获得更多的收益.该方法可为班轮公司制定捎带箱舱位分配及定价策略提供有价值的参考.To achieve the revenue maximization of liner companies in stochastic demand,containers for foreign trade are divided into the international direct containers and the coastal shipping containers ac-cording to whether the outbound containers are directly shipped abroad by international liners in main-line. Based on the theory of revenue management,the slot allocation model for international direct con-tainers and the slot allocation and dynamic pricing model for coastal shipping containers are established by stages with the consideration of actual constraint. The coastal shipping empty containers are also consid-ered. According to robust optimization,the model is optimized through the scene description of the uncer-tain data and the reduction of the coefficient variation range. The case study shows that the dynamic pri-cing strategy for coastal shipping containers has more advantages than the uniform pricing strategy and en-ables liner companies to obtain better revenue. This method can provide valuable reference for liner com-panies to formulate slot allocation and pricing strategies for coastal shipping containers.

关 键 词：班轮运输 沿海捎带 舱位分配 动态定价 

分 类 号：F550.6[经济管理—产业经济]