论乡村旅游形象的结构生成及其历时性建构  

The Structural Hierarchy of Rural Tourism Image and Its Diachronic Construction

作　　者：陶玉霞[1] 

机构地区：[1]河南师范大学旅游学院,河南新乡453007

出　　处：《北京第二外国语学院学报》2015年第5期64-72,共9页Journal of Beijing International Studies University

基　　金：国家旅游局规划项目<乡村旅游理论体系建构研究>(13TAAG015)资助

摘　　要：本文运用语义学、完形心理学等原理分析了乡村旅游形象的发生历史、结构特征与构成要素、生成过程与层次、认知维度与认知变迁及其主体意识形态化的历时性建构特征。结论认为:乡村形象是一种极富于人性与温情的家园性召唤结构,可以从5个维度去认知;陶渊明和王维为后人演绎了田园与园林两种乡村栖居模式,并影响着今天大众乡村旅游的形象建构取向;乡村旅游形象是由乡村旅游相关大众与媒体共同参与建构的旅游性乡村形象,其建构正在促使旅游乡村由生命起源与生产化育的根性空间向观光度假性消费空间的转换;乡村旅游形象的历时性建构表现出深刻的主体意识形态化倾向,具体表现为诗性建构、政治性建构、多媒体旅游性建构等3个阶段的历时形态。Based onsemantics and Gestalt psychology theory, thepaper analyzes the history, structure characteristics, constitute elements, generative process and hierarchy, cognitive dimensions and changes, and the suhjectiveideologieally diachronic constmctionchar- acteristic of rural tourism.It concluded that, rural image is a homely calling structure with very humane and warmth feeling, and there are five aspects in cognitive dimensions. Tao Yuanming and Wang Wei provided two different rural dwelling modes including pastoral and landscape pattemwhiehaffects the image today＇s mass rural tourism. Rural tourism image is typicalfor tourism constructedby the related rural tourism mass and media. The conversion of tourism ruralareafrom the root space of the origin and production of life to the consumption space of sightseeing holidayis justprompted by the construction.The diachronic constructionof ruraltourism imageshowed theforcefultendentiousness of subject awareness, and it can be explained as three-stageof diachronic forms includingthe poetic construction, politicalconstruction and multimedia tourism construction.

关 键 词：乡村旅游形象 结构层次 认知维度 认知变迁 历时性建构 

分 类 号：F59[经济管理—旅游管理]