新媒体环境下农业科研院所宣传工作现状及对策研究——以中国热带农业科学院为例  

Studies on Current Status and Countermeasures of Publicity in Agricultural Scientific Research Institutes under New Media Circumstance, Taking CATAS as a Case

作　　者：田婉莹[1] 林红生[1] 李莹[1] 郑丽[1] 王安宁[1] 

机构地区：[1]中国热带农业科学院办公室,海南海口571101

出　　处：《农业科技管理》2015年第3期54-56,90,共4页Management of Agricultural Science and Technology

基　　金：中国热带农业科学院院本级基本科研业务费项目(1630012014012);中国热带农业科学院院本级基本科研业务费项目(1630012014016)

摘　　要：文章从新媒体的特性和优势出发,分析总结了中国热带农业科学院宣传工作的现状及不足,提出在新媒体环境下,充分认识宣传工作的重要性和紧迫性、完善考核激励机制、创新宣传手段、加强信息互动机制建设和加强经费保障等建议。Beginning with introduction of characters and advantages of new media, current status and problems in publicity of Chinese Academy of Tropical Agricultural Sciences were summarized in the paper. Suggestions for CATAS under new media circumstance were put forward, such as fully recognizing the importance and urgent of publicity, improving evaluation and incentive mechanism, innovating propaganda means, strengthening construction of information interactive mechanism, and increasing financial supply, etc.

关 键 词：新媒体 宣传工作 现状 对策 

分 类 号：S-4[农业科学]