价值共创视角下的体育旅游创新研究  

Research on Innovation of Sports Tourism from the Perspective of Value Co-creation

作　　者：卢长宝[1] 郭晓芳[1] 王传声[1] 

机构地区：[1]福州大学经济与管理学院,福建福州350108

出　　处：《体育科学》2015年第6期25-33,共9页China Sport Science

基　　金：国家自然科学基金面上项目(71172085)

摘　　要：体育旅游具有鲜明的空间属性,是宏观性产品的一种,拥有多个构面,包含了政府、企业与消费者的多重互动。作为强调消费者与企业共创价值的理论体系,价值共创理论包含了消费者体验逻辑和服务主导逻辑两个研究视角,对审视体育旅游体验创新和服务平台建设有重要的启迪。事实上,要清除当前体育旅游的弊端,既要推进"以提升体育体验价值为核心的内容创新及其他辅助体验的创新",也要推进"基础设施建设与服务平台化创新"。除此之外,还要结合消费者和企业的互动,以及企业和政府的互动,利用DART模型的分析框架,对体育旅游管理模式开展创新,藉此推动体育旅游的可持续创新。Sports tourism has distinct spatial properties, it is a kind of megaproduets, and has many profiles, including multiple interactions between government, enterprises and consumers. As the emphasis on theory system of consumers and enterprises to co-create value, value co-creation theory includes two research aspsects of consumer experience and service dominant logic, it has important inspiration to view sports tourism experience innovation and service platform construction. In fact, to clear the current problems of sports tourism, we should not only promote the core content innovation and auxiliary experience innovation in enhancing sports experience value, but also improve the platform for infrastructure construction and service innovation. In addition, combination with the consumers and enterprises interation, enterprises and government interaction, using the framework of DART model, we should carry out the innovation of sports tourism management model, in order to promote the sustainable innovation of sports tourism.

关 键 词：体育旅游 价值共创 服务主导逻辑 消费者体验 DART模型 

分 类 号：G80-05[文化科学—运动人体科学]