体育产业视角下安徽城市居民对体育旅游认知状况分析  

Analysis of Cognitive Status of Sport Tourism of Urban Residents in Anhui from the Perspective of Sport Industry

作　　者：梁婷玉[1] 

机构地区：[1]安徽机电职业技术学院基础教学部,安徽芜湖241002

出　　处：《兰州文理学院学报（自然科学版）》2015年第3期82-85,共4页Journal of Lanzhou University of Arts and Science(Natural Sciences)

基　　金：安徽省教育厅人文社会科学研究一般项目(SK2013B107);安徽机电职业技术学院院级重点教研项目

摘　　要：运用调查问卷、文献与数理统计等综合研究方法,以安徽省部分城市居民为研究对象,在体育产业视角下研究安徽省城市居民对体育旅游的认知情况.研究表明安徽省城市居民对体育旅游认知状况总体较好,但体育主管部门的体育旅游宣传力度亟待提高.研究成果为促进安徽省体育旅游产业的快速发展和缩小其与发达省份体育旅游产业之间的差距提供必要的理论支撑.By using the comprehensive method of questionnaire, literature review and mathematical statistics, and taking part of urban residents in Anhui as the research object, this paper aims to analyze cognitive statu of sport tourism of urban residents in Anhui from the perspective of sport industry. Studies have shown that residents in Anhui have a good cognition on sport tourism, but the relevant dominant departments do not attach much importance to the propaganda of sports tourism. Based on these research achievements, it can provide necessary theoretical foundation for the rapid development of sport tourism industry of Anhui. Meantime, it attempts to narrow its gap with other developed provinces and promotes the sport tourism industry of Anhui.

关 键 词：安徽省 城市居民 认知 体育旅游 分析 

分 类 号：G812.7[文化科学—体育学]