大型会展与地域文化的再现和传播——以2009、2013年全运会开幕式为例  

Mega-events and the Representation of Regional Culture: A Case Study of the Opening Ceremonies for the 2009 and 2013 National Games

作　　者：成功伟[1] 李秋秋[1] 

机构地区：[1]四川大学旅游学院

出　　处：《城市观察》2015年第3期54-61,共8页Urban Insight

基　　金：四川大学中央高校基本科研业务费研究专项项目(skqy201314)

摘　　要：近年来,大型会展已经成为举办地经济发展和形象提升的一种助推器。随着认识的提升,举办地不仅重视大型会展所带来的经济效益,还逐渐开始关注大型会展与地域文化的关系问题。对2009年和2013年全运会开幕式的研究表明,大型会展对地域文化的再现和传播具有积极的推动作用。通过再现地域文化符号,开幕式重构了一种地域文化的集体记忆;以模拟或还原特定的文化场景为手段,开幕式有效地展现了举办地丰富的地域文化内涵;通过现场观看或媒介参与,地域文化的传播范围得以扩大。In recent years, mega-event has become a propeller for economic development and the image of the host city. With increasing cultural awareness, host cities not only focus on economic benefits generated by mega-events, but also begin to pay attention to the relationship between mega-events and regional culture. It is discovered that, on the opening ceremonies of the 2009 and 2013 National Games, mega-events contributed to the representation and dissemination of regional culture. Through representing regional cultural symbols, opening ceremonies reconstruct a collective cultural memory; through modeling or restoring the scenes of specific culture, opening ceremonies effectively reveal the rich implications of regional culture; and through watching opening ceremony performances on the spot or through media participation, the dissemination scope of regional culture is extended.

关 键 词：大型会展 开幕式 地域文化 再现理论 

分 类 号：G812.20[文化科学—体育学]