艺术产业发展的“囚徒困境”及应对策略  

The “Prisoner's Dilemma”and Strategies in the Development of Art Industry

作　　者：何世剑[1] 谷梦蕾 

机构地区：[1]南昌大学文化资源与产业研究院,江西南昌330031 [2]南昌大学艺术与设计学院,江西南昌330031

出　　处：《上饶师范学院学报》2015年第2期82-86,共5页Journal of Shangrao Normal University

基　　金：2012年国家社会科学基金(12CZW015);江西省社科规划课题(12YS31);江西省教改课题(JXJG-14-1-16)

摘　　要：2009年,国务院常务会议审议通过了《文化产业振兴规划》,我国文化产业发展上升为国家战略。在残酷的市场博弈中,艺术产业各领域遭遇和陷入"囚徒困境"在所难免。国家、地区加强宏观调控力度,能够部分地帮助化解困境;理性地分析自我优势,正确定位,寻找到自我的核心竞争力,走一条"差异性"竞争道路也是有效对策;还应该进行"品牌化"建设,保持核心竞争力;倡导和加强合作,走"产业集群"发展道路,共享人力、物力资源则是最理想的破解策略。In 2009 ,the executive meeting of the State Council examined and adopted the “Plan for the Culture Industry Promotion” , the development of culture industry in China rose to a national strategy .In the brutal market game ,however ,“prisoner’s dilemma”of the art industry in various fields can hardly be avoided .The country and regions should enhance the macroscopic adjustment con-trol ,so as to partially help resolve the dilemma ;another strategy is that the art industry should reasonably analyze its own advan-tages ,have a correct direction ,find its own core competitive power and take a “diversity”competitive road;the art industry should also focus on brand building ,and keep the core competitive power ;the best coping strategy is to promote and strengthen coopera-tion ,to take an“industrial cluster”development road ,and to share manpower ,and material resources .

关 键 词：艺术产业 囚徒困境 应对策略 品牌化 

分 类 号：G114[文化科学]