体育文化产业竞争力的评价指标体系研究  

ANALYSIS ON EVALUATION INDEX OF SPORTS AND CULTURAL INDUSTRIES COMPETITIVENESS

作　　者：鲁琦[1] 乔克满[1] 

机构地区：[1]巢湖学院体育学院,安徽巢湖238000

出　　处：《巢湖学院学报》2015年第3期95-100,共6页Journal of Chaohu University

基　　金：安徽省教育厅人文社会科学重点项目(项目编号:SK2013A114)

摘　　要：采用文献研究、逻辑分析等方法,首先分析了文化产业相关指标体系研究进展。进而基于波特钻石理论模型,在一定的设计原则下,构建了符合体育文化产业自身特点和实际发展需求的竞争力评价指标体系,包括8个1级指标,17个2级指标,46个3级指标。并针对研究中尚存的问题与不足,提出了进一步完善体育文化产业竞争力的评价指标体系研究构想。Through literature study, logic analysis, etc., this paper analyzes the development of relative index in cultural indus- tries. Then based on the Potter Diamond Theory, this paper constructs the evaluation index system that is suitable for the char- acteristic and development of sports and cultural industries. This system includes eight l-level index, seventeen 2-level index, and forty six 3-level index. To solve the problem and shortage in this research, some research plans to further perfect the com- petitiveness evaluation index of sports and cultural industries are also proposed.

关 键 词：体育文化产业 竞争力 指标 

分 类 号：G80-05[文化科学—运动人体科学]