三星冰箱在中国专利布局的研发策略研究  

Research on the research and development strategy of the Samsung refrigerator in China s patent layout

作　　者：王帅[1] 武利媛[1] 张雪[1] 邓娜[1] 

机构地区：[1]国家知识产权局专利局专利审查协作北京中心材料工程发明审查部,北京100190

出　　处：《企业技术开发》2015年第5期20-23,共4页Technological Development of Enterprise

摘　　要：作为最早进入中国冰箱市场的外资公司之一,三星集团长年致力于研发和生产高端冰箱,并逐步形成自有品牌的核心技术发展特点,其在华冰箱领域的专利布局便很好的反应了该公司在中国冰箱市场的研发策略和市场定位。文章通过对三星集团在华冰箱领域的专利申请进行统计,重点围绕其在华冰箱领域专利申请的集中领域展开布局分析,并反映出在华20年来的研发策略,旨在给出该集团对于冰箱领域在华发展趋势和方向的参考。As one of the first to enter the foreign companies in China＇s refrigerator market, Samsung Group long-term commitment to R ＆ D and production of high-end refrigerators, and gradually formed its own brand of core technology development characteristics, in China the area of the refrigerator patent layout will good reaction the company in China＇s refrigerator market development strategy and market positioning.The patent of SamSung group in China in the area of the refrigerator for statistical,focus on in China Refrigerator patent applications in the field of focus areas to expand the layout analysis, and reflects in China 20 years to the research and development strategy, designed to give the group for the field of refrigerators in HUAFA development trend potential and direction of reference.

关 键 词：三星集团 冰箱 专利分析 

分 类 号：G306[文化科学]