跨媒介的文本互动:对当下电视综艺节目衍生电影现象的思考  

Interactive Texts of Cross- media: Thinking about the Current Phenomenon that Films Were Derived from Variety Shows

作　　者：李简瑷[1] 

机构地区：[1]西南交通大学艺术与传播学院

出　　处：《兰州学刊》2015年第6期176-181,共6页

基　　金：教育部人文社科基金青年项目(项目编号:11YJC760036);中央高校基本科研业务费专项资金科技创新项目(项目编号:2682013CX083)资助

摘　　要：在追溯国内外电视综艺节目改拍电影的历史的基础上,通过对电视综艺节目衍生电影的票房成功案例以及失败的典型案例的解析,探讨电视综艺节目改拍影院电影的运作模式与市场潜力以及电视综艺节目与影院电影这两种在制作模式、创作准则、影像修辞手法、传播介质、观看方式、受众群体以及审美取向等方面都存在极大差异的两大媒介之间的文本互动,并反思当下这种文本互动所存在的诸多欠缺之处。Based on the historical trace that films were derived from variety shows in the worldwide, analyze thoroughly the domestic successful cases as well as typical failure at the box office, investigate the mode of operation that TV variety shows were changed to shoot films and the interaction of texts between the two media , there are substantial differences in the mode of production, creative standards, image＇ s rhetoric, communication media, way of watching, audiences and aesthetic orientation, etc. , and ultimately reflect on the existing gaps in the cross -media interactive texts.

关 键 词：跨媒介 文本互动 综艺节目 衍生电影 运作模式 

分 类 号：G206[文化科学—传播学]