网络媒体“更年期”修辞与转型中国的市场经济  

“Menopausal Discourse”in Web Media and Market Economy of the Transforming China

作　　者：曹晋[1] 徐璐[1] 许一凡[1] 

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《陕西师范大学学报（哲学社会科学版）》2015年第3期144-152,共9页Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition)

摘　　要：在健康理念普及的转型中国,网络"更年期"修辞已经成为中年妇女危机的代名词,更年期话语因新媒体的快速流播而日渐宰制中年妇女的日常生活。此议题通过聚焦新媒体对妇女更年期的文本再现,透视社会性别、新媒体技术、资本等权力关系如何交织而成具有科学权威性的医学话语。研究发现,新媒体建构了转型中国市场经济所需要的更年期定义和中年妇女危机,强化了贬抑、歧视中年妇女的社会性别秩序。In today＇ s transitional China where health consciousness is prevalent, menopause has become a code word online rhetoric for crisis in middle -aged women. Menopausal discourse is increasingly dominate the everyday life of middle - aged women, aided by the rapid spread online. By means of analyzing new media rep- resentations of menopause, this issue revealed the interweaving power such as gender, new media technologies, capital has formed a scientifically -authoritive medical discourse on menopause. This study concludes that the construction of the crisis of middle - aged women is driven by the commercial logic of market economy in the transitional China, strenthening the order of gender which annihilating and discriminating middle - aged women.

关 键 词：更年期 新媒体 话语 转型中国 

分 类 号：G210.7[文化科学—新闻学]