广播电视方言节目的社会价值探讨——以连云港电视台《在你身边》为例  

Discussion on the Social Value of Radio and Television Dialect Programs:A Case Study of the Program of By Your Side of Lianyungang TV

作　　者：王卫东 

机构地区：[1]连云港市广播电视台交通频率,江苏连云港222003

出　　处：《淮海工学院学报（人文社会科学版）》2015年第4期108-110,共3页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

摘　　要：阐述了广播电视方言节目的基本属性,结合连云港电视台《在你身边》的实践,分析了方言节目的现状与问题,认为这些问题影响着方言节目在城市台的生存空间。为此从节目定位的准确性、节目选题的地方性、节目内容的贴近性、播音主持的风格化等方面对提升方言节目的社会价值提出了对策思考。Combining with the operation practice of Lianyungang TV＇s program of By Your Side, this pa- per elaborates on the basic attributes of radio and television dialect programs, analyzes the advantages and disadvantages, opportunities, challenges, threats, and explores the living space of dialect program in local radio and television station. Based on the above analysis, it also proposes some countermeasures from the perspectives of accurate positioning, local topics, familiar contents, distinctive hosting style, etc.

关 键 词：广播电视 方言节目 《在你身边》 连云港电视台 

分 类 号：G220[文化科学]