微博广告语篇的互文性分析  

An Analysis of Intertextuality of the Microblog Advertising Discourse

作　　者：彭清[1] 

机构地区：[1]湖南科技大学外国语学院,湖南湘潭411201

出　　处：《哈尔滨学院学报》2015年第5期112-115,共4页Journal of Harbin University

摘　　要：微博广告作为现代社会传播信息的一种重要的新型传播平台,给广大用户带来了新的体验。文章试图从语篇学角度来分析微博广告的互文性,旨在探析微博广告语篇中互文性的具体表现形式和互文性的社会语用功能,以便帮助读者更好的分析、理解微博广告语篇。As an important new information dissemination platform in modern society, microblog advertising has brought customers a new experience. From the perspective of discourse, this paper analyzes the intertextuality of microblog advertising discourse to find out the manifestation of intertextuality and its social pragmatic function, which helps the reader analyze and understand the microblog advertising discourse better.

关 键 词：微博广告 互文性 社会语用功能 

分 类 号：H030[语言文字—语言学]