电动汽车换电商业模式探讨  

A Discussion on Battery-swapping Commercial Mode of Electric Vehicles

作　　者：杨永标[1] 黄莉[1] 徐石明[1] 卫志农[2] 孙国强[2] 王冬[1] 

机构地区：[1]国电南瑞科技股份有限公司,江苏南京211102 [2]河海大学,江苏南京211106

出　　处：《江苏电机工程》2015年第3期19-24,共6页Jiangsu Electrical Engineering

基　　金：智能配用电的技术体系及仿真基础性问题研究;基金项目:国家自然科学基金项目(51277052;51107032;61104045)

摘　　要：电动汽车商业模式研究和创新是破解电动汽车产业化难题的有效途径,充换电业务作为电网企业价值链的延伸,电网企业参与会对电动汽车产业的发展带来极大的促进作用。基于"魏朱六要素商业模式"的模型理论,从定位、业务系统、关键资源能力、盈利模式、现金流结构及企业价值6个方面分析了电网企业主导下的电动汽车换电合作运营模式,选择了业务系统和盈利模式2个要素进行了深入研究,并探讨了电网企业向电动汽车私人用户提供换电服务的业务办理流程。The research and innovation of the commercial mode of electric vehicle is an effective way of solving electric vehicle industrial problems. As the charging and battery-swapping business of electric vehicle is being treated as the extension of the value chain of power grid enterprises, participation of power grid enterprises will promote the development of electric vehicle industry greatly. In this paper, the co-operating mode of battery-swapping business of power grid enterprises is analyzed based on the theory of Wei-Zhu six elements commercial mode. The analysis includes six aspects, namely market position, business system, key resources and capabilities, profit pattern, structure of cash flow and enterprise value. Then the business system and profit pattern are researched in detail. Finally, this paper discusses the transaction processes of battery-swapping business that power grid enterprises provide to electric vehicle private users.

关 键 词：电动汽车 商业模式 换电业务 电网企业 

分 类 号：U469.72[机械工程—车辆工程] TM910.6[交通运输工程—载运工具运用工程]