传统书法字体在中国地方特产商品包装中的应用  

The Application of Traditional Chinese Calligraphy Font for Local Specialty Goods Packaging in China

作　　者：孙湛[1] 

机构地区：[1]安徽商贸职业技术学院艺术设计系,安徽芜湖241002

出　　处：《河北经贸大学学报（综合版）》2015年第2期37-38,41,共3页Journal of Hebei University of Economics and Business(Comprehensive Edition)

摘　　要：传统书法字体在中国地方特产商品的包装设计中,除具有传达商品信息的基本功能外,还可以突出商品的历史文化价值,提升商品文化附加值,强化艺术效果。在实际设计过程中,设计者要注意将文字的功能性和可识别性综合起来考虑,使文字风格与美感呼应商品内涵。In the packaging design of Chinese local specialty goods, traditional calligraphy font could highlight the historical and cultural value of the goods, enhance the cultural added value of commodity, and strengthen the artistic effect, in addition to the basic functions of conveying product information. In the actual design process, designers should pay attention to the functionality and identifiablity of the literal taken together, make the text style and aesthetic echo the goods connotation.

关 键 词：传统书法字体 地方特产 商品包装 设计原则 文化印记 字体风格 文化特质 商品内涵 

分 类 号：J524.2[艺术—艺术设计]