构建妈祖民俗体育旅游经济圈的方略——以福建莆田湄洲岛妈祖为例  

Construction of Mazu Folk Sports Tourism Economic Zone

作　　者：郑高翔[1] 杨少雄[2] 

机构地区：[1]莆田第一中学,福建莆田351100 [2]福建师范大学体育科学学院,福建福州350108

出　　处：《福建体育科技》2015年第3期9-11,共3页Fujian Sports Science and Technology

基　　金：国家体育总局体育哲学社会科学研究项目(1659SS11067)阶段性成果之一

摘　　要：采用文献资料、逻辑分析法等方法,对当前构建妈祖民俗旅游经济圈进行分析与设想。提出四个方略:一、按市场经济发展统筹规划高起点建设,为妈祖民俗体育旅游经济真正步入正轨奠定基础。二、以妈祖文化为基石,形成文化搭台经贸旅游唱戏打响品牌。三、加大改革及创新度,形成特色的区域民俗体育旅游经济,盘活区域文化、经济、政治灵活性。四、营造招商引资良好氛围。研究结果:应抓住机遇,积极作为,努力提高管理水平和服务质量,大力提升妈祖民俗体育旅游经济圈的竞争力,在与国内外经济圈的竞争中独领风骚于世界,展示妈祖民俗体育旅游经济圈的风采。By using research methods of literature and logic analysis , this thesis are analyzing and imaging the con-struction of the Matsu folklore tourist economic zone .In this thesis, the writer provides five general plans for the construction of Matsu folklore tourist economic zone .First：making overall planning of development of the market e-conomy, laying a good foundation for Matsu folklore sports tourism on track; second, basing on Matsu culture, forging cultural trip on the Taiwan economic and trade tourism and making it into a brand .Third, by amplifying re-form and innovation to forge an unique regional folklore sports tourist economy and activate the region ’ s cultural, economic and political flexibility;third, creating profitable atmosphere of investment;The research shows that we should take opportunity and actively raise our managements standard and service quality , to strengthen the competi-tive force of Mastu folklore sports tourist and economic zone , to take dominance of the competition both in domestic and foreign economic circle even in the world , showing the glamour of Matsu folklore tourist economic zone .

关 键 词：妈祖 民俗体育 体育旅游 体育经济 

分 类 号：G80-05[文化科学—运动人体科学]