杭州女装的文化内涵定位探讨  

Cultural Connotation of the Women's Dress in Hangzhou

作　　者：陈晓角[1] 

机构地区：[1]浙江大学城市学院,浙江杭州310015

出　　处：《现代城市》2015年第2期51-53,共3页Modern City

基　　金：浙江大学城市学院教师科研基金项目(J-14016)

摘　　要：女装是一个很大的市场。分析了杭州女装文化、品牌定位现存的实际问题:没有国际化品牌定位,没有可持续的方向引导,对于面料材质的环保绿色要求较低,女装品牌各自为政,不能形成一地服饰文化的代表,探讨了拓展女装文化内涵的延展度和女装品牌的生存开拓之路,对杭州女装品牌的可持续发展有重要意义。This paper analyzes the practical problems existing in women＇s dress cuhure, brand orienlation in Hangzhou, such as the lack of inlernational brand, no sustainably guiding direction, low for the material of green environmental protection requirements, fragmentation of women＇s brand that can nol form a representative of a costume cuhure. The paper discusses the extension of the women＇s cultural connotation and the road of the women＇s brand development, which is of great significance to the sustainable development of the women＇s brand in Hangzhou.

关 键 词：杭州女装 文化内涵 绿色环保 定位 

分 类 号：TS941.717[轻工技术与工程—服装设计与工程]